Exclusivity within the game industry really just means excluded from a particular platform.
It's really just become a marketing tool for selling content rather than a tool for selling individual platforms.
This is not in any way shape or form dishonest or misleading; developers simply need to get the best ROI to ensure they can continue to produce content.
Nintendo, MS and Sony can market said content to sell more hardware units to improve the user base of their respective enclosed ecosystems ("walled gardens"), but again, this is just to encourage consumers to buy their product and services (becoming more relevant than product if not already) over a competitor's.
Regarding the OP; that advert from Ubisoft is hilarious. Not even sure if it was deliberately poking fun at the misconception of exclusivity or poking fun at the unwitting consumers who still believe in its relevance.
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