That's what I thought.

I know what will be happening. Just look at the first half. Not a single big AAA exclusive for MS in sight (At least not that I am aware of) meanwhile Sony will have Until Dawn, Bloodborne and the Order 1886. It's not just about price you know, these are GAMING consoles. They need games.

What was it when MS tried to sell lower specced hardware for 499? then 399?

MS lowered their price just at the right moment, and they have a great relationship with a lot of publications, hell nobody even noticed that their review copies of Halo:MCC were broken!

Anyway, my guess is it's not that simple to lower the price, you must communicate with your channel partners, give them time to sell their existing  stocks (PS4s are selling well, worldwide they sell more than the XB1)... and it's not as if there was any pressure for the price to be lowered until November this year.

Now, obviously they need to react, if you pick your bundle correctly the XB1 is sold for over 120$ less than the PS4 (330 with 2 oe 3 games - 50 in store gift card amounts to savings worth thinking about).

Add to this the release of a few games (Destiny and Diablo III) that gave some people the impression of parity...

People on a thight budget made their choice according to price, that's it, it makes sense, there is no fanboyism in seeing this (I prefer the PS4, but I am not about telling people what to do with their money)...

I don't think FH2 and the broken Halo:MCC did it, the XB1 has no game library advantage.

I actually see it as the opposite. Thank god Sony isn't arrogant enough to actually go and cut the price of the PS4.

It literally would have been the most retarded thing they could have done. Especially for a company who has not turned a profit in how long?

Seriously if i was an investor in Sony shares, and looking at the bigger picture and the overall success of the PS4...to hear that Sony is cutting the price because MS is cutting the price of XB1 (which is a console in a completely different situation), I would lose all hope in the leadership of Sony.

This doesnt mean that Sony shouldnt try and compete...they absolutely need to compete and being market leader is directly results in more profit in the long term imo. But it also doesnt mean they need to be stupid about it. We've all see what effect console price cuts have on sony's bottom line and its not insignificant.

MS and XB are a completely different company and are in a completely different situation.

Nah, they simply don't give a shit about one place sales but of them combined i think. And combined PS4 has still won for quite much.

I'm pretty sure selling PS4 for launch price and hitting over 800k units is competitive.

Sony are being very smart about the situation. They could easily have sold the PS4 for $329 and outsold the XB1 with room to spare. But what does that mean from a business point of view? 

64 million less in profit for the month. And lets say they did it and they sold 1.5M. That's another 700k sold at a loss. So you would be looking at a 100M loss in profits. And if they went the full hog and gave away the games on top of it at $329 plus store promo cards they'd lose even more. 

And according to NPD leaks, a lot of the PS4's sold were the standalone PS4 with no game bundled. Many more would have been the Destiny bundle price at $450. That is pure profit right there. All those people will buy another 1-3 games on average at retail price. Sony are playing it smart. 

Now if Apple or Samsung owned Playstation they would probably go full out like MS and destroy them in sales because they wouldn't mind the loses. Sony are winning WW easily so they won't devalue their product over 1 territory. And it's really just 1 because in the UK it's effectively a draw. 

M$ wins in npd nov XB1 unit sales but Sony still win in PS4 profits sales... 

Cleary, they would not have had any assurance they just don't feed a price war they can't win. It could even what MS hoped, at least what they were ready for. Anyway, Sony still has a worldwide advantage, an advance even in america, and can enjoy profit, I don't see any good reason for them to rush. It's not even a bad thing MS spend their money on price drops rather than on exclusive games and new studios.

still not impressed with a 400k lead. ok it's closer to a dominate performance, but Sony came swing back on BF so where is the 1's staying power? we'll see next yr, and throughout dec i supose.

sup Ace lol.

They did the right thing, it just didn't play out the way they hoped. Remember when MS refused to reduce price in 2010 in the US and just focused on great bundles. They had an amazing holiday and I think Sony wants to do the same. They don't want to reduce their profit margin and MS are the ones playing catch up, so it was the right thing to make that play.