I believe the game sales might and should somehow recuperate the profit margin that MS decided to blow off with the price-cut. Was  this heavy price-cut the only solution to lure customers(UK and US being strategically targeted)? What happens after temporary price-cut through to 2015 first quarter? I believe targeting holidays alone should not be the sole factor. And how do NPD numbers for just one month influence the overall performance? The next six months post holidays will be very crucial.

So was adding bundle to the price an arrogant move for Sony? I don't think so. 

Only if it continues. That's the interesting part to be seen. Would MS retain the price-cut?

Obviously, I mean big enough as a console market.

I agree with most of what you are saying but my point is that a price cut is not used to just throw away money. Sony could of easily cut the price and even matched Xbox's price but they more than likely weighed up that if they did, they extra money from software sales and ps+ isn't the most optimum way to make profit. On the other hand it was for MS. Sony do not want to get into a price war, lowering the price of their product will have a knock on effect. It's pretty silly to have a knee jerk reaction to everything your competitor does and to do so this early in the life cycle. They are happy to let MS have this holiday, keep the price of their product high and use a price cut as a weapon when they really need it.

No need to bleed money to win NPD when you can win the month worlwide without sacrificing profits, even more so if you consider that winning outside of USA gives Sony a higher profit margin, except perhaps in pathologic cases like Italy, where fiscal system (not just the high amount of taxes, but also the demented, useless and unjustifiable complications related to them), bureaucracy and rigid work organization kill profits of most enterprises.