Price is the predominant factor is US [Insert product market here.] sales. Unless you've never seen a car, hotel, airfare, etc., commercial, this makes perfect sense to you. BF is the mother of all sale days, and a majority of shoppers are looking for deals on Christmas gifts and tend to me, lower/middle income class, minorities (compared to the average), and un-/part time-employed (moms, students, etc.). This means that these "savings" are more like "needs," hence the insanity we see on TV.
Consequently, the X1 price cuts made it the go-to console this BF, and the average buyer wasn't doing any quality-based comparative analysis. Those shoppers are far afield from us forum-dwellers. This opens up things up to a lot of questions. Leading up to November's cuts, I observed many MS users with to PS (a 4 to 1 clip), and PS4 was the consumer's console of choice (see the prior 10 months). Does this mean that we should expect a slew of X1 returns? Most consumers chose PS4 before the cuts, and there's no reason to think that giftees (who actually play the games, like us) will be any different a demographic. Will that cause pronounced returns/exchanges of X1s for PS4s? There's a reason that the day after Christmas sees the largest return spike. Does this also mean that, after the holidays, things will return back to normal, when the typical consumer defaults back to PS4 purchases? Will the X1 maintain it's momentum, or has everyone purchased their X1s on BF?
I can tell you with this with certainty: maybe.