Sony is about to become a small company. In no time, they will stop doing electronics except for their blu-ray players and PS4. At that point, the company will be so irrelevant that I wouldn't be surprised if another company buys their entertainment division. So long Sony, it was a matter of time.

User was moderated for this post - Conegamer

Surprising just the loses in the cell phone market whipped out all that profit. Not sure how they can really recover, seems they can refocus on Playstation but with all the loses to come, will it be to late. Not sure about this.

You can't expect a business to support something people aren't buying. Even if they wanted to, it's bad business.

a. That's not how it works, companies dont just get bought because they are small.

b. PlayStation will still beat Xbox.

c. 

By FY 2017 Sony plans to:

- 1.4-1.6 trillion yen in revenue with 5-6% profit margin for Gaming, up from ~1.290 trillion yen with 2.7% profit margin this year
- 600- 700 billion yen in revenue with 7-9% profit margin for Imaging, flat or slightly up from 710 billion yen with 7.3% profit margin this year. However, sales could be up to 1.5 trillion yen with the same profit margin.
- 1-1.1 trillion yen in revenue with 2-4% profit margin for TV/Home Entertainment, down from ~1.2 trillion yen, but much better revenue margin from 0.8% profit margin this year
- 1.3-1.5 trillion yen in revenue with 10-12% profit margin for Devices, up from ~890 billion yen with 7.5% profit margin this year
- $10-11 billion in revenue with 8% profit margin for Movies/TVs, up from $8.1 billion with 6.6% profit margin this year
- Flat or up to 8.3% revenue growth in Music, presumably with the same profit margin, up from $4.8 billion with 9.5% profit margin this year
- Profit in mobile, even if revenue/marketshare diminishes. Up from the massive 204 billion yen write down loss this year

If you think they can pull it off, SNE is looking like a BUY right now....

Maybe it would have done well if they supported it in the first place.  

I can see the next Nokia coming!

Its a shame their phones don´t sell well. Cause the Xperia Z3 is the best phone out on the market. I had both the iphone and Samsung.

their margin is so low in some products... my company margin is between 18-22% and bonus paid on that range...

Yeah Sony was in denial for that long _-_

Edit: I just saw the 2017 plan and I say pssh~ Sony will be bankrupt on or before 2017 and be purchased by another company. We all know this! DOOM!!!