By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Nintendo Discussion - What Can Nintendo Do To Appeal To The West?

Soundwave said:
Deeds said:

The worst thing Nintendo can do is to try to appeal to a targeted audience or region, whether it be "west" or "east" or whatever. They are most successful when they get "everyone everywhere" to like their games.


Marvel/Disney arguably has more worldwide appeal than Nintendo does. Marvel just happens to be the "it" company in the West right now, their IP print money and have the rare appeal of being equally appealling to kids to the most jaded teenager/adult. 

I dont believe that. They are about the same. Go anywhere in the world and virtually everyone whould know who Spiderman, Mickey Mouse and Pikachu is.



Around the Network
Soundwave said:
KingdomHeartsFan said:

No they didn't try this approach with the GC.  The GC was not easy for third parties to port games over to.  Having Nintendo exclusives and third party games all in one box would sell their next console.  

Your approach of making games based on movies will not do anything, there is already that stigma that movie based games are bad.  You don't even suggest how to make these games good, make them in house and cut development on their first party games?  Hire big, talented third party developers that would probably cost a fortune?


It was easy enough for the GameCube to have virtually all the same Western games as the PS2 and XBox did. All those games basically sold the worst on the GameCube anyway, third parties cannot get away from the fact that their games will sell less on Nintendo platforms because they have to compete with Nintendo's own IP. 

Nintendo fans just don't take to multiplats either. Wii U had multiplats it first year, no one bought any of them. 

1. Respond to my comment about how you expect these movie based games to be made.

2. How would you know if it was easy for the GC to get all the third party games the PS2 did?  Are you a developer?  They probably didn't wanna deal with the memory on those tiny discs (which btw is why they lost their biggest third party, FF, for the N64) and I don't even know how different the architecture was, but I know the PS2 had a very unique one.  The GC arguement has been played over and over and it doesn't hold up.  

3. Most of those multiplats were from games that already released or they were gimped.  Also you seem to have forgotten what I said, if the games are easy to port then they don't have to sell much to make a profit.



Well I had an idea: what if there was a way to present persuasive messages concisely to consumers everywhere? Like through the TV and YouTube? Kinda like those whatchamacallits that car manufacturers use...commercials! Oh...wait.

Seriously, this never seems to be mentioned and it irks me. Even more so people who say things like "Nintendo's been trying to force feed Metroid down people's throats." No, they haven't! They've sat on their laurels and put the games out with next to no marketing or worse, bad marketing.

Look at PS4 and its advertising campaign: it informs the consumer what the PS4 is, presents it in a desirable light, and associates it with a number of games released and upcoming. The Wii U, on the other hand, has next to no advertising anywhere most of the time, has had commercials present it in an undesirable light, and some commercials are miserably uninformative. It's not the name; if Microsoft can sell the Xbox One, Nintendo can sell the Wii U. Nintendo's marketing is their single greatest weakness, has been since halfway through the N64 era.

Nintendo needs to diversify, this is true. But they do have a number of games that could be made desirable in the eyes of consumers through good marketing. Obviously, they need excellent advertising to try and convert new fans to their core (Mario Kart, Zelda, Smash, so on), but they can also use advertising to push their young and new IP.

Xenoblade Chronicles X is a science-fantasy open world RPG. Scifi is big, open world is very big, rpg is pretty big; any "marketing specialist" who can't make this game look desirable through marketing should be fired.

Metroid Prime series is a sci-fi first person shooter adventure game. Again, nearly every word of that screams "marketable." Any marketing guy who can't make a good ad for this needs to be fired.

These are just examples of two of the ones I think are underdeveloped. Seriously, many of Nintendo's franchises are so under-advertised that it's a miracle they are even profitable. Some of their big ones are released so subtly you would think they were indie titles (Metroid Prime 3, F-Zero GX, Xenoblade Chronicles, and Last Story are some standouts). Past numbers in a vacuum are not good barometers of present potential; you have to consider factors surrounding the numbers.

The truth of the matter is that until Nintendo's marketing department in the US and Europe get their house in order, nothing will help. The Wii U could be twice as powerful and have third party support but the effects would be negligible if their marketing was just as abysmal as it has been. Now it has improved since April but they still have a ways to go. If they did a $50 price cut and sold 3mil Wii U's between now and January 1st, that would be $150mil or so potential lost revenue (or $100mil maybe if you account for increase due to reduced price). I would rather they take a third of that (or half the $100mil) and put that into an aggressive marketing campaign.

Until Nintendo improves their marketing, they'll always have problems. Marketing brings in new fans and improves your general reputation; shoot look at the improvement in sales for Elder Scrolls between Morrowind and Oblivion and Oblivion to Skyrim. That's and extreme case, but you get the point.

Edit:  HOLY CRAP that's a wall of text.  What a way to make an entrance xD



The third party devs in the west (except maybe Ubisoft) are clueless as how to succeed on a Nintendo platform. Some Japanese devs (Tecmo Koei, Namco, Capcom, Level-5) have an little idea of how to do it. I hope the Japanese devs continue to try, because as Nintendo has shown with Wii U and 3DS, big profits can be made for those who are patient and persistent.



KingdomHeartsFan said:
Soundwave said:

I honestly don't think third parties want to support Nintendo. MS and Sony already occupy the "big two" options that third parties want. PC occupies that the third spot. Third parties already have a full docket, there's just no need for another console manufacturer from their POV. 

Nintendo will always be the odd man out in this equation, even if they made a system exactly like third parties liked, there's still the issue that their games would sell less on such a platform because Nintendo games provide more competition that isn't there on MS/Sony's platforms.

So it's a zero sum game for Nintendo there.

Cutting a big deal with Disney and basically letting the two carry the platform with some Japanese third party support would be an OK solution IMO.

If their console is easy to port games to, ie x86 and power on par with the competition, third parties will port their games on Nintendo's next console.  Some even did it at the start of this gen and it was powerPC so it was a pain in the ass for them, if it was easy to port the games over most third parties would do so.  

Idk why you think third parties only want their game on 3 platforms, they will put them on whatever platform makes them money, and if its easy to port the game over it won't even have to sell that much to make money.


No they wouldn't, not if their ports aren't selling.

 

They would still be porting games over to this day if the big 2013 drought had never happened. People weren't buying Wii U's, and people weren't buying enough third party software. They were all lined up at launch. They disappeared when the Wii U sales disappeared. It sold almost 3 million units in that first launch window, and then sold like half about half a million until late summer 2013, when it was spurred by, big surprise, some actual game releases.

 

As for the OP, I hear what you're saying, but Disney would likely want way more $$$$$ than Nintendo is willing to spend to secure the rights to exclusive Marvel/Disney content on Nintendo consoles. That would be a massive coup, and it very well might help them. But I just don't see it happening. Nintendo has a lot of money saved up, billions in fact, from the Wii/DS gen. For that matter, they were making major money off the Game Boy line for years before that, and didn't LOSE money on the N64 or GC for that matter. But, for all of that, they do not have the massive coffers or revenue stream that Sony or MS do. People don't seem to get this point. Microsoft and Sony do not make most of their money, as companies, from gaming. Those are small divisions of much larger companies. They can lose money on their gaming divisions, at least for stretches, because they are making major money elsewhere, especially MS, where Windows pretty much rules the planet. Sony and MS can also have their own hardwre produced on the cheap, figuratively speaking, whereas it would cost Nintendo far more to pay OTHER comanies to produce, as people keep clamoring for, a console with power "on par" with PS4.

For Nintendo to have a system as powerful as PS4, they would have to spend major money to some other company to produce it for them, and then they'd have to price it at launch, likely no less than $500. It is not the Nintendo way to screw customers by pricing their systems that high. It was surprising enough that the Wii U was priced as high as it was at launch. It isn't just that they like to make "cheap consoles", IE cheap power. They like to make consoles that are affordable to families and the average consumer. The average consumer is not a hardcore, dedicated gamer who saves up hundreds of dollars (and usually doesn't have a family to support, so they can AFFORD major gaming funds) for the next big system to come along. I find it hilarious when I see people on forums claiming that they buy "all the systems", because most people, even with decent jobs, simply do not have that kind of money. Nintendo knows this, and tries to design consoles that will be affordable. For Sony, they were able to make a powerful console in the PS4 that they could take an initial hit and price at only $400, because they produce the hardware themselves, and can afford to take the early loss because of $$$$ from other divisions. Nintendo simply doesn't have those resources, they are a profitable company, but they are just a gaming company. Gaming is all they make money off of.

And that's why they're starting to do more licensing deals with their properties, for toys and such, and to look to QoL type things, totally outside of gaming, so they can up their overall revenue stream. Having exclusive Marvel/Disney games on their consoles would be cool, if they were good, but I'm not really sure just how much that would help their consoles sell more in the long run. And as I said, it's a deal I just don't think they could afford to make. They can afford to throw some cash around to a few third parties to get some more games on their system, sure. And that migh thelp. But really, at the end of the day, some Disney/Marvel titles aren't really going to sell their systems.  Not enough to make a huge difference.



Around the Network

With the Wii they appealed to the West by being unabashedly Japanese. They should try it again some time.



DevilRising said:
KingdomHeartsFan said:
Soundwave said:

I honestly don't think third parties want to support Nintendo. MS and Sony already occupy the "big two" options that third parties want. PC occupies that the third spot. Third parties already have a full docket, there's just no need for another console manufacturer from their POV. 

Nintendo will always be the odd man out in this equation, even if they made a system exactly like third parties liked, there's still the issue that their games would sell less on such a platform because Nintendo games provide more competition that isn't there on MS/Sony's platforms.

So it's a zero sum game for Nintendo there.

Cutting a big deal with Disney and basically letting the two carry the platform with some Japanese third party support would be an OK solution IMO.

If their console is easy to port games to, ie x86 and power on par with the competition, third parties will port their games on Nintendo's next console.  Some even did it at the start of this gen and it was powerPC so it was a pain in the ass for them, if it was easy to port the games over most third parties would do so.  

Idk why you think third parties only want their game on 3 platforms, they will put them on whatever platform makes them money, and if its easy to port the game over it won't even have to sell that much to make money.


No they wouldn't, not if their ports aren't selling.

 

They would still be porting games over to this day if the big 2013 drought had never happened. People weren't buying Wii U's, and people weren't buying enough third party software. They were all lined up at launch. They disappeared when the Wii U sales disappeared. It sold almost 3 million units in that first launch window, and then sold like half about half a million until late summer 2013, when it was spurred by, big surprise, some actual game releases.

The example you gave isn't an indication of anything.

1. Most of those games were late releases or gimped versions.

2. The Wii U is hard to port games, so obviously when the games didn't sell a certain amount third parties were like this isn't worth our effort, completely different from what I'm suggesting.



KingdomHeartsFan said:

I thought this thread was about what they should do?  Not what will happen.


They shouldn't do that... at all.



Nintendo vision is too Japanese. They have no relationship with their fanbase and are unaware of the market demand outside Japan. That is a succinct way to describe Ninetndo's flaws and areas to be ameliorated.



Make a consoles that developers want to release games on. Then spend a fuck ton on marketing.



@TheVoxelman on twitter

Check out my hype threads: Cyberpunk, and The Witcher 3!