It's red...
A one-of-a-kind PS3 sold for a hefty $12,100 on Ebay.
"We chose a Maserati Red color for this custom PS3. One of a kind color that truly stands out! What is included: Custom Red 60GB Playstation 3; All power / ethernet / usb / AV cables; 2 Wireless controllers (custom red)"
http://www.techeblog.com/index.php/tech-gadget/ebay-watch-one-of-a-kind-red-ps3-sells-for-12100