Facebooking the page shouldnt be that difficult ;)

But here is the link from their twitter with the announcement: 

https://mobile.twitter.com/PlayStationBE/status/514051510356152320

It isn't an official bundle!

I give up. It must be official. There was offical Xbox Destiny bundles too...

It's not a bundle, it's a promotion.

I never said it was official. I know it's not from Sony but from retailers, you said it 3 times we all get it. All I said was that the bundle (which is being offered at select retailers unofficially for those of us keeping score) will give some competition to the X1 bundle Sku.   (until the 10th)

It's basically an official-looking unofficial bundle

Had me fooled there for a moment until someone pointed out the PEGI 18 rating.

Okay, but it still is a bundle that people will notice because of the promotion through different channels and will perceive it as an official bundle ;) 

Sorry I quoted the wrong person, but people don't get it, that's why I have to keep repeating myself. Just look at the title.

Yes maybe. The title is stupid and needs to be removed. MS did exactly the same thing with Destiny a couple of weeks ago, it's not hard to see what's going on here.

Yes, it's a bundle but it's NOT the official bundle that comes with a FIFA designed box ... Not that it really matters because this will help FIFA sell more on the PS4 regardless.