I really don't think that would make a big difference I mean hell I don't know one real world person who even knows about PSnow

Do you know how many buildings Sony would need to sell to fund that?

I thought they were getting Duke Nukem...

Sony would adapt, plus they could obviously do limitations, like one game streaming per console. I'm sure they would rather have more users then be worried about whether their servers could handle it. Since PS Now requires a Sony platform more or less, thats making a killing in hardware, which will make a killing in software down the line.

Its an investment, investments cost money. But why wouldn't they see returns on this.

And for those saying, Oh Sony can't afford this.
380 million for the Gaikai acquisition.
Lets say double that for a year of operating costs so the whole thing is 1.14 bill.

3mo of PS4 is like 280 mill
http://www.bbc.com/news/business-28578788
1.12 billion in just hardware sales for this of PS4 alone. More if you count the Vita TV and PS3.
At worst, its a couple hundred million over.
But even then you have the sales that aren't affected by this whole thing, so essentially Sony sales 10 million on this alone, and then another 9-10 mill normally next year.
Thats 30 million PS4's by 2015 at worst. We could see 50 million optimally
50 million user base for software, PS+, and PS Now PS4 only.
Seriously you guys.

Most people are too dumb to understand what PSNOW is. Like me, I do not understand it. =/

All they need to say is PS4, comes with free PS NOW for a year "Hundreds of Free Games", I guarantee they will sell out if they are not prepared.

Well now I know this is a joke thread.

They've won worldwide already, it's not like there's some great suspense here.

The Wii brand was fizzling by late 2010, Nintendo hitched their wagon to a dud brand and a controller gimmick that backfired.

XBox has no presence in wider Europe and Japan and made the mistake of betting heavy on Kinect 2.0/motion gaming, thus settling for a less powerful console with no headstart. 

Sony pretty much wins by default, they'd have to have done something stupid to lose this.