They will be lucky to have 5% of the total Japanese market share...

Please explain why this commercial in particular will help the X1 more than usual. Not saying that it's bad or that it's not catered enough to Japanese but I also can't see why it would help X1 more than ever.

The 360 was a lot more aggressive, not with commercials but with actual games and it still failed.

That music.....all i could think of.

All western games, starts with a bad rep cause even ms best console xb360 did bad in japan. No significant exclusive for japan market, no destiny, and i think even watch dogs won't be there at launch. Arrives 8 months later than ps4, and has had a lot of bad publicity from all the shitstorm of 2013. Plus Microsoft never appealed to japan customers. Add a general shift of Japanese market towards mobile games.
Japan it's not gonna matter much for xbone, the only thing that matters is june npd right now.

Yeah, I definitely thought of Psy when listening to it xD

Yeah Microsoft definitely cares more about Japan than Sony, referring to them as a second tier country and releasing seven months after the PS4

Not Japanese enough.

10 million. If your going to start spouting numbers, at least get them right.

This really does demonstrate how weak Microsoft's launch lineup is going to be in Japan. You've got ports in there that will have been out for nearly a year on multiple other systems (Battlefield 4; CoD Ghosts) and in some cases has been given away for free on other systems (FIFA 14).

It's nice that they were highlighting FF XV and KH3 I suppose, but still, they're going to be relying on Forza 5 & Dead Rising 3 to do the heavy lifting at launch. Even Titanfall will have been out for 6 months by the time the machine releases.

I can see XB1 doing better in Japan than people expect it to at launch, but this advert did nothing to showcase that.

See? is not that hard to advertise to the japanese, wonder why these companies still don't get it