noname2200 said:
I'd imagine Marvelous can buy the name for a song in just a few months, as Natsume has basically nothing else going for it but the naming rights.
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I thought so, too.
But then I thought...
Maybe, just maybe...
Wada left Marvelous a while back and started his own company and made that (poorly received) Harvest Moon-like game where you run a store, which Natsume published. So I wonder if it's outside the realms of possibility that Natsume hooks up with him to continue making Harvest Moon games (which would have to be called something other than Bokujo Monogatari in Japan).
Because otherwise either Marvelous didn't bother to try to get the rights for the name (unlikely), or Natsume just held out for more money than they wanted to pay.