This may be the conspiracy nut in me, but I wouldn't be surprised if this whole format war thing was a fake to dry and drum up interest in HD movies. Look at all the attention it's gotten in the press just because of that.

I don't think so.  If it was, it backfired.  I think a lot of HD DVD fans that were extremely bought in might be thinking to go digital distribution rather than buy blu-ray.  

I don't see the sales going through the roof because of this.  You can get regular DVD players for "at least a hundred" dollars cheaper then most Blu-ray players...  Until Blu-ray gets down to the $75-100 per player mark I don't see a lot of people dropping everything for it.  Also, the cost of each movie is $5-10 more than regular DVD.  And let's not forget to get the benefit from blu-ray you still have to buy decent sized HD TV and Component/HDMI cables putting it out of the cost area for many families and people starting out in the real world.

I think lots of people will look at the total cost and think "gee, why would I buy that".

@Lord

Chill out a bit FFS... People are happy that the 'war' is over so are going to post news... Stop trying to put a negative spin on everyones commets...

And as for the comment about mine, of course its expected, i'm not an idiot, but i'm still happy about the news... Sorry for offending you by expressing that *rollseyes*

 Let the guy have some fun ... I know I do :P Who cares if we laugh at a dead horse , untill we enjoy it ? :P