Hmmm, I call it a preference. Im more inclined to buy Nintendo and Sony related producted. And they're enjoyment enough for me to not seek other entertainment in other places.

I prefer Sony ... but in the same time this wont hold me back to buy another handheld/console if I want it ...

I don't think anyone will ever say they are loyal to Microsoft, including me. This means that Microsoft has to work hard to get the gaming dollar which makes their achievements thus far with the 360 very impressive.

Nintendo has all my favorite series so I've always gotten its consoles... but I would keep an open mind toward others. Little Big Planet is a game which might persuade me to get a ps3 were it not so expensive.