It was a carefull analysis of how much they needed to cut to leverage sales... Not desperation, but not a show of confidence as well.

Price cut is UK only. Was £429 now £399. (Will be £399 with Titanfall bundled as well)

The fact that  Microsoft says Xbox One price cuts are not out of desperation, means that it is out of desperation, simple as that.  of course this is not serious, and it's a finger in the a** for early adapters...  really a bad sign.

2 things:

Yes, the PS4 is completely shutting down the XBone. 2.5x a week what the XBone sells, and that's without Japan (a market the XBone is destined to fail in anyway, whenever it launches there).

Secondly, fans, journalists, etc need to stop latching on to "it's 'holding its own'". It sold 3M in 2013 alone". So? It hasn't done squat since. I remember how the PS3 was doing "bad" if it ever sold less than 100k in a week (back in like 2009. And the number was always around like 93k, but it was less than 100K, so it was "bad"). XBone is doing less than half that right now. Meanwhile, PS4 sold 4M in 2013 alone and has gone on, as gone on to sell another 1.7M (including last week's Japanese launch).

"Desperation" isn't the right word (that's reserved for when, say, the GC and XBox had official, across the board price drops just 6 months after launch), but something "not good" is going on with Microsoft

Kind off puts them in line with the "honesty" of every other company, wouldn´t you agree?

you people honestly think Microsoft would lie to their customers? Shame on you for thinking that way.

Letz say, a careful desperated analysis. loooolz... 

It reeks of it actually.

So, on the other hand, Sony making the PS4 cheaper and taking a loss was marketing genius?

I do not see them dropping thier ties with Nokia but I can see them selling Xbox off.