They're giving Titanfall away for free with the console as long as stock lasts, not cutting the X1 to £350.

Yes, they need it. X1 sold less then 5k this week in the UK.

Funny that, you can pre-order the Infamous bundle for 385  still cheaper. As for selling a ton 400 quid for an underpowered console, stop smoking that funny weed m8, or give me some. 

I think that's the fastest official price cut I've ever seen, not to mention bundling their biggest game until the holidays. It's the right move though, the UK MSRP was just absurd.

What game costs £70????

I'm afraid a 300 pounds for the XB one isn't realistic. Even tho Microsoft could easly afford it, they don't want to make a lost. 

It is 349 without a BOXED game but you can play DCUO, Blacklight: Retribution, Warframe and Warthunder for FREE WITHOUT PS+!!!!!

This is an embarrissing move from Microsoft, a catalogue of errors. This is a desperate move to try claw their way near PS4 sales in the UK.

I also have TitanFall pre-ordred on Origin to play on my PC

Price cuts and deals like this when the console has only been out for three months aren't done because a company honestly feels it can push ahead. They're done because the company is desperate to just stay in the game.

The PS4, according to VGC, has a lead of about 230,000 consoles and climbing in the UK. That is a significant gap this early in the race. It's outselling the X1 by greater than a 2-to-1 ratio on a weekly basis for the last six weeks in a row. It also has yet to sell less than the X1 any given week since the PS4 launched there. Impressive considering how limited the PS4's availability has been.

The fact is that with this deal the X1 is still more expensive than the PS4 and even with the free copy of Titanfall, which will probably be for a limited time, a potential PS4 buyer could buy any game they wanted and spend no more than someone who buys the X1.

Also, this focus on a single title saving a console is highly misguided. One great game releasing for a console starting to struggle will not, alone, help it against a console that is able to sell out constantly despite not having any top-shelf retail exclusives yet. The original Xbox had some amazing games on it but even they couldn't help the console sell more than 25 million over 5 years.

It reminds me of the GameCube days, I was gutted seeing it cut in price so much, I knew the game was up, I imagine Microsoft feels that way now, it's losing massively in UK and a price cut with a multiplayer only game isn't going to help it 299 and I will jump in

hahaaha where you pull that number from. Official PS4 bundles have been going for 385 for some time now. Unnofficial ones can be found for the same as well, Thats when you can actaully find a PS4 what with it selling out every week.