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Forums - Sony - Sony in talks to sell PC business 'for greater smartphone push'

PC always seemed like a strange place to be. Only Apple can get away with selling overpriced computers without having a budget line of computers where the proftability really exists on the basis of volume rather than margin. Sony tried to be a premium PC brand, but it doesn't work in PC-land.

I think Sony could reinvent itself a bit in TV, but starting a brand that does cater to the cheaper end of town, and can compete on volume with the other brands, and retain the Sony/Bravia brand for the high end. It would be weird for Sony to exit TV because they've been there forever. Funny thing is every time I've been in the market for a TV Bravia has always been exactly in my price/size/features sweet spot, so without intending to buy Sony the last 3 TV's I've bought have all been Sony, and that includes the last CRT TV I ever bought before getting into LCD. So I feel like Sony could stick it out with TV if they can change it up a bit. Kind of like the reverse of What Toyota did in cars, Toyota was always middle class to cheap cars, then they created the Lexux brand to get into the more luxury end of the market.

Seems like offloading PC is their attempt to get rid of one millstone, perhaps in the hopes of being able to carry the other millstone until it can start pulling its own weight. If Sony becomes basically only a finance company that makes game consoles it's just not a good balance. But maybe it should just be a Finance company, and have no tech divisions.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

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What a shame, Sony was making the best Windows laptops, stylish and very premium look in a market with full of the usual fat plastic baggage laptops. If they're out of business I might move to a Macbook Pro Retina and install Windows on there, last year the MBPr was seen as the best Windows laptop.



NiKKoM said:
MoHasanie said:
selnor1983 said:
NiKKoM said:
ow wow.. its like worth nothing... ~400 million dollar?I thought Viao was worth more than that.. for example with the MS stuff going on Bloomberg estimates that the Xbox division is worth 23 billion dollar.. surely Viao should be worth more then ~400 million


The entirity of Sony is worth 19 billion. Xbox is worth more than All of Sony.  Not just more than Playstation. Just shows the business side of things MS does well.

I doubt the Xbox division is worth $23bn! Seems too high. Maybe the whole devices division is worth that much? 

Bloomberg had an article about investors wanting breaking up MS from that article:

Xbox, which started selling the new Xbox One console in November, may be worth about $23 billion on its own, based on Nintendo Co. (7974)’s price-sales ratio, according to data compiled by Bloomberg.
http://www.bloomberg.com/news/2014-02-04/less-microsoft-is-more-as-investors-eye-breakup-real-m-a.html

do believe that Bloomberg know what they are talking about as they compare the value against nintendo..


LOL Xbox more worth than Nintendo? Bloomberg must've made an error somewhere, surely they dont mean 2.3 bn? Nintendo sells more hardware and software than Xbox and the only market Xbox is relevant in is the US and UK and even there they get outsold by Nintendo.



MohammadBadir said:
I can't believe how much Sony declined in the past decade. I remember everyone here owned Sony TVs, Walkmen, Discmen, etc. and now it's mostly Samsung/Apple stuff


I know, back in the 1980's and 1990's Sony was the first name in electronics quality. I loved their Discmen and everyone wanted to have one. 



 

Zappykins said:
Xen said:
Jizz_Beard_thePirate said:

They should... Their PC and laptops are terrible for the price you pay.. And so should HP... Asus should be the company that people buy PCs/Laptops from, not Sony and HP

Not HP?

Not the case here, I'm afraid. HP is quite common around here. Majority share, I'd say.

Vaio's too expensive, though.

HP machines are notorious for being stuffed with bloat ware, having silly non fixable parts and unhelpful priority hardware.  The only reason they succeded (IMO) was because they used to sell so many to business.

I fixed a couple of HP computers and laptops for friend’s last year.  I couldn’t recommend  anyone ever get a HP, even before all the troubles they are in now and the nutter, Whitman* that is running it into the ground.

*Whitman cost Ebay 2 Billion dollars on Skype alone and was fired form Ebay with a bunch of lawsuits.



 

Won't argue about bad reliablity with HP (fact), I'm just saying that they're selling quite, quite well. Mainly because the hardware you get (if it works) is much more powerful than what most other manufacturers give you (for the money). Even manufacturers like Acer or Asus... like I said, at least here, in Israel. I have an Acer lappy myself, 3+ years of ownership, still going strong.



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selnor1983 said:
NiKKoM said:
ow wow.. its like worth nothing... ~400 million dollar?I thought Viao was worth more than that.. for example with the MS stuff going on Bloomberg estimates that the Xbox division is worth 23 billion dollar.. surely Viao should be worth more then ~400 million


The entirity of Sony is worth 19 billion. Xbox is worth more than All of Sony.  Not just more than Playstation. Just shows the business side of things MS does well.

oh boy. This statement is so wrong in so many ways.



NiKKoM said:
MoHasanie said:
selnor1983 said:
NiKKoM said:
ow wow.. its like worth nothing... ~400 million dollar?I thought Viao was worth more than that.. for example with the MS stuff going on Bloomberg estimates that the Xbox division is worth 23 billion dollar.. surely Viao should be worth more then ~400 million


The entirity of Sony is worth 19 billion. Xbox is worth more than All of Sony.  Not just more than Playstation. Just shows the business side of things MS does well.

I doubt the Xbox division is worth $23bn! Seems too high. Maybe the whole devices division is worth that much? 

Bloomberg had an article about investors wanting breaking up MS from that article:

Xbox, which started selling the new Xbox One console in November, may be worth about $23 billion on its own, based on Nintendo Co. (7974)’s price-sales ratio, according to data compiled by Bloomberg.
http://www.bloomberg.com/news/2014-02-04/less-microsoft-is-more-as-investors-eye-breakup-real-m-a.html

do believe that Bloomberg know what they are talking about as they compare the value against nintendo..

If you look at it like that, then playstation must be worth double the market cap of sony?



apparantly they're doing this for a greater push in smartphones.
http://www.technobuffalo.com/2014/02/04/sonys-vaio-brand-reportedly-being-sold-off-for-greater-smartphone-push/



DJEVOLVE said:
Azerth said:
Guess they ran out of buildings to sell

You beat me to it. LOL


..luckily he beat you to that ban aswell



enditall727 said:
DJEVOLVE said:
Azerth said:
Guess they ran out of buildings to sell

You beat me to it. LOL


..luckily he beat you to that ban aswell


Oh shizzz, yea luckily. I would have worded it different to lighten the blow but maybe it wouldn't have mattered.