An updated version of Microsoft's ubiquitous Xbox One advert includes hidden clues to a Titanfall promotion.

Gerrard, interrupted.

Eagle-eyed Reddit users spotted the updated advert on UK TV last night, which includes quick flashes of code hidden within the existing advert.

If you haven't seen the regular version of the advert yet (we don't believe you), it's the one where sad people without Xbox Ones are gestured at by Steven Gerrard, Spock and a Roman soldier to "come on" and buy one.

Freeze-frame the ad's new version and you'll see lines of binary code. We translated those and ended up at the mysterious gl16790101.com, and a set of rules for the promotion.

Titanfall isn't mentioned by name, but entering the site leads you to further clues for uncovering the next stage.

Links to sites include a directory on ArchiveHammond.com (Hammond Robotics is the fictional company which makes Titanfall's mechs) and a Pinterest filled with pictures of blossom (as seen in Titanfall's Angel City map).

The promotion's rules state that participants will be able to claim in-game content as well as meatier prizes of games, signed artwork and Xbox One consoles.

http://www.eurogamer.net/articles/2014-01-24-microsoft-launches-viral-titanfall-promotion

How exactly do you launch a viral promotion? I mean you can attempt to launch a viral promotion but that doesn't mean it will be "viral".

I was about to say, game companies and game media, should stop using the word viral.... they don't understand what it means.

If companies could simply launch viral campaigns then every promotion/campaign will be viral

lol this is the first post of the Eurogamer Article on eurogamer:

"*puts on pedant hat*

You can’t launch a viral campaign. You launch an ad campaign and hope it goes viral, but the campaign isn’t viral until it’s viral." lukejones

Haha

Perhaps people who watch it catch a cold?

Sony fans ?

No, Sony fans are just shot on site.

Viral? Does that mean it makes people sick?

Nsanity said: An updated version of Microsoft's ubiquitous Xbox One advert includes hidden clues to a Titanfall promotion. Gerrard, interrupted. Eagle-eyed Reddit users spotted the updated advert on UK TV last night, which includes quick flashes of code hidden within the existing advert. If you haven't seen the regular version of the advert yet (we don't believe you), it's the one where sad people without Xbox Ones are gestured at by Steven Gerrard, Spock and a Roman soldier to "come on" and buy one. Freeze-frame the ad's new version and you'll see lines of binary code. We translated those and ended up at the mysterious gl16790101.com, and a set of rules for the promotion. Titanfall isn't mentioned by name, but entering the site leads you to further clues for uncovering the next stage. Links to sites include a directory on ArchiveHammond.com (Hammond Robotics is the fictional company which makes Titanfall's mechs) and a Pinterest filled with pictures of blossom (as seen in Titanfall's Angel City map). The promotion's rules state that participants will be able to claim in-game content as well as meatier prizes of games, signed artwork and Xbox One consoles. http://www.eurogamer.net/articles/2014-01-24-microsoft-launches-viral-titanfall-promotion

its that fake spock from the movies we dont wanna talk about... so dont call him spock...