Microsoft launches viral Titanfall promotion

[Shinobi-san]

Acevil said:

Shinobi-san said:
How exactly do you launch a viral promotion? I mean you can attempt to launch a viral promotion but that doesn't mean it will be "viral".

I was about to say, game companies and game media, should stop using the word viral.... they don't understand what it means.

If companies could simply launch viral campaigns then every promotion/campaign will be viral