The Elkjøp websites are lacking in inventory, they basically leave a bunch of goods out of their online selection to make you physically go into a store, they have also been caught cheating with "sale" advertisement where they mark the wares up for about a week and then take it back down to the original retail price with a "sale" sticker attached, legal but immoral.
Another trick they employ so they won't be so easily compared to other online stores is renaming the products, this is also legal and in-line with the policies of their manufacturers agreement; they change for instance a washing machine "Electrolux 1200B-112C" into "Electrolux 1200B-115C (or perhaps "B"), this lends the appearance that these are in fact different models when they are not.
I try to avoid most large electronics stores in Norway, they all employ these strategies to some extent but Elkjøp is probably among the worst. Also; don't buy any stupid insurances people will try to peddle on you, all of it is mostly covered by reclamation rights and the fairly broad guarentees from the manufacturers by default as well as a very extensive purchase law in Norway.
Good luck! 







