I don't think it has much to do with loyalty -- tons of PS2 owners went running to the XBox 360.
The reason why 360 owners are split on the PS4/XB1 is because the PS4 is a $100 cheaper.
That's a huge factor. Why pay $100 more to play Destiny, COD, Battlefield, Madden, etc? They basically have the same games that people want, MS is asking for $100 more for the Kinect camera, that's a big difference.
When you're asking for more than $399.99 for a game console, you're getting into that uncomfortable "PS3 territory".

















