First off, let’s just accept that Microsoft is adamant about every Xbox One owner having access to Kinect. That way the user base is not split from a development standpoint and their vision for the console remains intact. So selling the console without Kinect is another discussion altogether.
Now, Xbox One will, at the very least, break even at its current price point of $499. But while it’s true that this is a marathon and not a sprint, the PS4 is certainly looking poised to really gain ground on Microsoft’s home turf of North America at this juncture.
So, given that Microsoft as a company could easily sustain a $100 loss per unit (which, let’s be real, is nothing new in this industry), would it have been better for them to just bite the bullet and still price Xbox One at $399 for price parity with the Playstation 4? Or are profits more important and is the $499 pricing the better move?









