I uh.. don't really understand what the OP is complaining about. And I gotta LOL @ talk that Netflix is somehow killing cable TV. Yeah right.
Anyway the business model is pretty simple. You pay for XBL Gold, you pay for your Fitness subscription. This is no different than paying to be a part of a golf club, but you still have to pay to play golf. And you still gotta pay for concessions or equipment. Or cable TV. I currently pay Verizon money for access to their FIOS service. Do I expect to be able to hit "On Demand" on my remote and have instant, free access to everything I see? No, that would be stupid. Is there a lot of free content? Yes, just like Fitness. Is their premium content? Yes, just like Fitness.
I also pay for all the premium movie channels. So since I pay HBO money already, does this mean I can waltz into Target, pick up season one of Boardwalk Empire on Bluray, and just show the cashier my cable bill and leave without paying a dime? No. So why would you still not need to buy games here?
This place has supplanted NeoGAF as my favorite place to come read Xbone FUD. It's just so adorable.