@bdbdbd
The basic PS3 start pack we have in the UK is the console plus a controller for £300. No bundles or anything like that (the £350 which includes 2 games is practically nonexistant because of the below).
Beyond that, different shops choose to set different deals, for example Zavvi.co.uk do 3 deals. £300 with Burnout, £350 with 3 games (including a choice from a load of first party and DMC4 and Burnout) or £335 with 3 blu-ray movies. GAME has similar but generally not as good deals, ditto with HMV. Play.com only has 3 deals at the moment. But majority of stores sell the PS3 on it's own.