R$3.999 thats $1,833.  Yowser!!   (Xbox ONE R$2.200 = $1,008)

Acredite se quiser: PlayStation 4 custará R$ 3.999 no Brasil

Do UOL, em São Paulo

Acredite se quiser: o PlayStation 4 vai custar R$ 3.999 no Brasil. O anúncio foi feito pela Sony nesta quinta-feira (17), em comunicado à imprensa e também pelo PS Blog.

O videogame chega ao país dia 29 de novembro, duas semanas após o lançamento nos EUA e mesma data de lançamento na Europa e restante da América Latina.

Nos EUA o PS4 sai por US$ 400, valor inferior em US$ 100 ao do Xbox One, da Microsoft. Curiosamente, no Brasil a situação se inverteu: o PS4 é nada menos que R$ 1.800 mais caro.

Os jogos da Sony para o videogame terão preço sugerido de R$ 179, ou seja, R$ 20 mais barato do que havia sido antecipado por engano pela loja online brasileira da Sony, que disponibilizou acidentalmente a versão digital de "Knack" em pré-venda por R$ 199.

O preço dos jogos também é curioso: enquanto lançamentos de PS4 saem por R$ 179, novidades para o PS3 têm preço sugerido de R$ 149 desde junho de 2012. Nos EUA, lançamentos para os dois videogames saem pelo mesmo preço de US$ 60.

A Sony não ofereceu explicação para o alto preço do PS4 e seus jogos no país.

Well there's certainly some sort of market distorting effect going on, there is no way Sony would of its own choice put PS4 on the market anywhere for a higher price than Xb one. Even here in a bordering on irrelevant market PS4 is $100 cheaper (which should actually be $120 cheaper if one was to simply look at exchange rates, but complaining about that in this particular thread would be petty in the extreme, so I will just leave it as an observation).

Normally a market distortion of this magnitude would be principally down to import tariffs. What I can't figure out is why Xb one is cheaper, could it be that US electronics have lower trariff rates than electronics that come from outside of the Americas, or some such thing? Though differential tariffs based on origin could breach WTO rules. In theory a country has to be equal opportunity protectionist, however WTO rules allow for special deals via FTAs or regional trade agreements. But we all know a lot of countries say they play to WTO rules but actually secretly give the middle finger to the rules when it suits because it has to be a really big deal for a country to want to go to the fuss and expence of entering into a disputes resolution process under WTO.

Until otherwise proven I'm putting the blame on import tariffs. For at least 95% of the price difference. But Brazilians will keep on electing governments that do that sort of thing, so they get the tariffs they deserve.

Nope. Import rates are the same. When Nintendo was oficially represented over here, the Gamecube was imported for BRL 1,200, which ammounted to USD 400 at the time. In theory the twice as expensive PS4 wouldn't go for more than USD 800 even if the market exchange rates were unfavourable as back then. Even if they weren't, both consoles are manufactured on China anyways, and Sony could oficcialy import from SCEA, for instance.

Tax law is a very important thing for large companies, even more so here in Brazil. It is unlikely Sony or anyone else would do anything without the proper legal assistance as to import for the lowest taxes available.

The taxes are called II, PIS, COFINS, IPI and ICMS. Put together at their highest values they would place the PS4 around USD 828 - and I belive the end result would be lower, seeing the price the X1 is retailing. You just don't know what a bunch of assholes Sony Brazil are. This is not the first time they pull something like this.

Well I won't argue on the tax thing. But I don't believe it's arseholism that takes RRP in USA $100 cheaper and turns it into $800US more expensive in Brazil. Shit, if Sony pulled that here in New Zealand out of arseholism I'd buy an Xb one and a Wii U just to spite them.  I can't believe Sony would be so self defeating as to have such a huge price disparity for a console that's meant to be cheaper than its primary competition.