Lately a lot of people have been saying "Drop the price to $350 and throw out kinect," and "Why doesn't MS just take a loss on a $400 console, they have tons of money!" MS will not do this in 2013, and will only possibly do it in late 2014 as a desperate attempt to save the brand for the following reasons:
-MS invested countless millions into making Kinect 2.0 the powerhouse it is to the point that they allowed the PS4 to be stronger AND cheaper. They did this because they felt everyone would buy a console that has both Wii and Halo/Gears appeal. That is the soul of the console and what it is designed to be!
-They simply cannot afford to throw away all of that R&D and sell the console at a $100 loss because it would bring the Xbox debt past 5 Billion dollars once again for no reason other than to say they sold more!
-MS created the Xbox division to get into the living room and eventully keep it there as a successful long-term brand. However it is the third generation of Xbox and MS is still hemorging money to keep this brand afloat. If the Xbox One, the actual incarnation of what Xbox was always supposed to be; fails to make the profit they have always wanted: then Xbox fails and it will be done (In the current form it is in). There is no point in bleeding money to make a "Me-Too" product like the Zune was.












