the brand won't need saving... even if it actually sales half as much as the PS4 they won't be losing money this....
one great example is apple... they don't dominate any market anymore and yet are way profitable....
there is no desperation at MS... the only desperate people are fans like us that care about sales ranking over profit margin and net profit at the end of the fiscal year....
the XB will follow a usual price decrease as production becomes cheaper....








