PS4 losses won’t be “Anything like the Losses” Experienced at PS3 Launch, says Sony

Sony is not planning on losing 3 billion on the PS4 like they did on the PS3′s expensive Cell Processor and Blu-Ray tech. 

At an investors meeting, Andrew House told investors that the PS4 will not have as big of a loss as the PS3 did at launch.

“We will not generate anything like the losses we did for the PlayStation 3,” House said, as investment in the system is “much, much smaller,” this time out, what with its PC-like architecture.

Sony is still expecting to turn a loss in its game division due to the shit in exchange rates and operating costs.

Some of the losses could be offset by PS4 sales, but Sony no longer expects to break even this year. The firm expects earnings to “deteriorate significantly.”


Source:http://playeressence.com/ps4-losses-wont-be-anything-like-the-losses-experienced-at-ps3-launch-says-sony/

That's good and bad news at the same time, it seems.

Sony losing money? Are they doomed?

Oh, wait, wrong company.

Anyhow, the PS4 is probably going to pay them back rather quickly. 

Expected. Wonder how long it will take before it does become profitable.

Yes. We know this.

I hope they turn a profit fairly soon. How losing money became every company's gameplan blows my mind.

I actually half assume the PS4 will actually make them money from the start, even if it's just $1 for each unit. No new processor that is expensive to make, no new drive system that is expensive to make. Just a mass produced processor, same drive and more RAM.

Wasn't this said months ago?

So he is confirming they are going taking a loss on each console. At least the loss will be much smaller.

ps4 will sell very well indeed, they should get return within the year