At least they are finally addressing a major problem, confusion about what exactly is the wii u. I think this should have been done since April but better late than never.

Could it be done better? That's debatable. From my "expert" analysis I think it is pretty much spot on in what it is trying to get at. You only have so much time to get what you need across so the lack of games in the ad is no biggie. Every fool knows what a game looks like, why show a game? It's the tablet and console that is creating the havoc so focus on that.
Plenty of time to show games in different ads... at least when there are decent game to show.

The result will show if they have been successful.

why is there so many dislikes in the video. I actually like the ad. :(

I agree, it's solid. Not great but Episode 2 has potential. 

It isn't the best ad ever but yeah, it is solid and probably the best Wii U ad I've seen actually talking about what the system can do exclusively. One can guess the typical haters and anti-Nintendo fan boys are going out of their way to vote dislike for it.

that was amusing :) at first i thought it was going to be a super friendly "hi i'm rufus and this is why you should by a wii-u" kind of thing, then the sarcasm started rolling in. That's a good first commercial that should have been on tv since February. Hope they follow it up with similar commercials showing off games with the same actor.

Wow, Nintendo disabled comments. Can they not handle criticism?

Was that intentionally awkward?

Apparently, you've never seen my first apartment.

But you're apartment probably had a window or two, and doors. This poor fellow is locked up in a white room with nothing in it!