Pretty good ad, IMO. Putting an emphasis on personalization seems like a good tactic.

That is an amazing strategy to put it in a movie theatre. I think this needs to be done more often because they can really reach millions of people. 

They need to shorten it.

Very good ad!

Thanks for posting this! I heard people talking about a Xbox One ad during movie previews and have been curious to see what it showed. Good add in my opinion but,I would show more games. I feel like they should at least mention there exclusives rather then just showing footage of them in the backround. Good tactic to show it in theaters more companies should do it.

Nice ad for xbox one.
Makes me want to get it.

Gamers knows the product now. They need to sell it to non-gamers. And non-gamers don't like games.

Wich pretty much gives an ad noone really knows what it's about.

Edit : Good idea tough, it touches a lot of people and it is really cheap

This is one of the reasons I think it will sell quite well to on gamers. People that just want a convenient all in one, entertainment 'control center.' That is easy to use, customizable, and effective.

Plus, they might buy a game or two and support the gaming industry.

Does a good job of selling the product, MS's marketing is still on top form then.