Apple was Electronic Arts' "biggest retailer partner measured by sales" for the quarter ended June 30, a first for the company. EA COO Peter Moore revealed the news today during a post-earnings financial call, but did not provide any specific revenue numbers.

"Our quarter was notable for the high percentage of revenue attributable to digital games and services," Moore said. "To that end, Apple was EA's biggest retail partner measured by sales. And that is a first."

iOS game The Simpsons: Tapped Outposted its highest revenue quarter since launch in August 2012, while Real Racing 3 has been downloaded more than 45 million time to date. The game has 2 million daily active users, EA said.

Other high-profile EA iOS titles include various FIFA, Need for Speed, Madden, and Sims titles, as well as Plants vs. Zombies.

Overall, EA made $90 million from smartphone and tablet games during the quarter, though the company did not disclose how this figure breaks down between iOS and Android.

Source: http://www.gamespot.com/news/apple-was-eas-largest-retail-partner-last-quarter-6411922

OMG! It's happening. Tablets & Mobile gaming is the future*. Always connected and full of micro transactions. 

*For EA.

Are Tablets and Smartphones really more profitable for them than console and PC gaming? If so, thats really sad.

I won't be surprise if the Return on investment are much better on mobile and tablets then on consoles... Everyone is flocking to it for a reason.. 

"Our quarter was notable for the high percentage of revenue attributable to digital games and services," Moore said. "To that end, Apple was EA's biggest retail partner measured by sales. And that is a first."

that's a pretty important caveat. 

Its not easy being an app developer now since everyone is making apps. According to a report. more than 2/3 of the apps on the Apple store are never downloaded: 

http://www.bbc.co.uk/news/technology-23240971

If EA accepts their future in mobile, maybe they'll stop buying up real game developers and squandering their IP?

I think they should at least give handhelds a chance. Many games that have been brought over from IOS and Android to the 3DS have sold more than they did on tablets and smartphones.

This is quite confusing. I think they meant in terms of sales amount ( download, sales) Apple was number one with 2 games being downloaded 43 million times, but made 90 million dollars in return.

Little by little more companies are making more money on mobiles than anything else. The future of AAA gaming looks grim.

What measurement besides revenue do you propose that would change the nature of the statement?  Number of customers?  Number of units (not sure what that means for in-app purchases)?  Total profit?  Seems to me any of those measurements would just tip the needle further towards Apple.