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kitler53 said:

"Our quarter was notable for the high percentage of revenue attributable to digital games and services," Moore said. "To that end, Apple was EA's biggest retail partner measured by sales. And that is a first."

that's a pretty important caveat. 

What measurement besides revenue do you propose that would change the nature of the statement?  Number of customers?  Number of units (not sure what that means for in-app purchases)?  Total profit?  Seems to me any of those measurements would just tip the needle further towards Apple.