Apple was EA's largest retail partner last quarter.

[MoHasanie]

NiKKoM said:

BossPuma said:

Are Tablets and Smartphones really more profitable for them than console and PC gaming? If so, thats really sad.

I won't be surprise if the Return on investment are much better on mobile and tablets then on consoles... Everyone is flocking to it for a reason.. 

Its not easy being an app developer now since everyone is making apps. According to a report. more than 2/3 of the apps on the Apple store are never downloaded: 

http://www.bbc.co.uk/news/technology-23240971