I'm with those who think he heard it wrong. 10 millions to break even? C'mon!
The only new IPs that could fit into that madness, because of hype, are Titanfall, Destiny or WatchDogs, and although WatchDogs will launch in a lot of platforms, I take Ubisoft as a quite sensible company (financially speaking) so I doubt it's them.
That leaves me with either Titanfall or Destiny, and I doubt EA or Activision will want to risk that much at the begining of a gen (next Xmas would be another thing).
I don't believe it.
Please excuse my bad English.
Former gaming PC: i5-4670k@stock (for now), 16Gb RAM 1600 MHz and a GTX 1070
Current gaming PC: R5-7600, 32GB RAM 6000MT/s (CL30) and a RX 9060XT 16GB
Steam / Live / NNID : jonxiquet Add me if you want, but I'm a single player gamer.