Well some movies need to make $400 million at the box office for the studio to break even (The Lone Ranger being the latest example that needs to but will totally fail to get there).
I hope he's not using that statement as some kind of segue to start banging on about how used games are killing the industry and DRM is its great saviour. A game that NEEDS to sell 10 million units NEEDS to be that good. If it fails to sell that much then it's the fault of the people who made it that they set such a rarely achieved benchmark.
Heck making a game that requires 5 million in sales is a high risk.
One thing's for sure it ain't an exclusive, only a multiplat has a genuine chance at those sorts of sales, except for certain Nintendo games. Not even the Halo name is good for 10 million sales now.
Let's hope it isn't FFXV, I hope it will be a great game but I don't think the FF name is good for 10 million.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix