I would like to think that this is something that's been taken a bit out of context by Cliffy.
I could imagine the new IP in question is Destiny, and that throughout the course of the 3 game deal they have with Activision, the IP needs to sell 10 million to break even for Activision on their investment as a whole.
Because if we're talking about 10 million....for a single game....a new IP.That's just absurd







