http://www.vg247.com/2013/07/04/xbox-one-built-with-advertising-in-mind-kinect-integral-to-next-gen-adverts/

The Xbox One’s core concept was build with advertising in mend, members of the Xbox Live advertising team has confirmed this. 

In an interview, the XBL Ad team discussed what lessons they learned from the Xbox 360 when it comes to advertising paying customers. They said Kinect will be a key part of the strategy.

Kinect will use voice and facial recognition to tailor advertisments to your console, one of the team members said, “With the new Xbox One, the technology and Kinect has improved a lot, so that actually the voice recognition, the way you speak to your Xbox and the transition between gaming and watching TV is a lot smoother, and hopefully we can transpire [sic] that into advertising that we do.”

Another employee chimed in saying that Nuads, “transform passive TV advertising into something interactive, immersive, and actionable, redefining the relationship between consumers and brands with amazing new advertising opportunities”.

The XBL Ad team stressed that the amount of data being collected by the Kinect camera will not be abused by a third-party. And the level of data collected through a marketing standpoint if far lower than from a game developer standpoint.

“This sort of works at two levels,” the Microsoft employee added. “There’s the game producers who have a different API, so a different set of code and system that they use, and they’ve got a lot more control of the whole thing, whereas from the advertising point of view we have a slightly more limited set, which is designed to protect the user. The company is very keen on protecting the user from any sort of abuse so we can’t do certain things.”

The Xbox One uses the Kinect to detect if there are families in the room so it can change its advertising if need be.

“Xbox is moving more outside of the bedroom. We’re seeing much, much more people use it in living rooms where there is family, friends, there is lots going on, so there is a context of perceiving the content.

“It’s not like when you’re at work when you sit in front of a screen and your experience is very personal. But with Xbox, it’s lots of people in front of once big screen. They are playing or watching together and advertising is being consumed in a totally different way.”

And they talk like this is a positive thing? Microsoft honestly don't seem to have a clue what people want anymore.

They aven announced to bring advertising to windows 8.

is from an article? are these individual quotes from somewhere else? where is the source of this?

There is even a typo in the first line so if this is from an article it's unlikely to be from a good site.

edit - Pc discussion? XB1 is a PC now?

Meh. I understand each word they are spouting but I still dont understand how this will ultimately work.Sounds unattractive as heck though. Good thing that the ps4 camera is not compulsory as there is no chance they will implement this ( though of course the chance of that happening even if the camera was compulsory was pretty remote anyway).

http://www.vg247.com/2013/07/04/xbox-one-built-with-advertising-in-mind-kinect-integral-to-next-gen-adverts/

Put the link in the OP or it looks like someone's just made shit up to try to stir the pot.

This should be in Microsoft Discussion and should have the source in the OP.

I've fixed both this time, but please bear those in mind.

"The XBL Ad team stressed that the amount of data being collected by the Kinect camera will not be abused by a third-party. And the level of data collected through a marketing standpoint if far lower than from a game developer standpoint."

so it does actually collect data.

also, they are speaking about ads like its something users enjoy, want and demand. i always wanted my axe and doritos ads to be more "immersive", thank you microsoft 

I like the ads on my Kindle. They make the gizmo cheaper and a good number of the special offers are worth getting.

XBox Live? Not so much. I may have used an ad to watch the XB1 announcement or E3, but otherwise that's about it. When your console is the most expensive one around, I expect good things from it.