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Forums - Sales - Namco Bandai's Takasu Says PS3 Game Titles Must Sell 500,000

larry said:
Tetsuya said:
Namco Bandai Holdings Inc., Japan's second-biggest maker of video-game software, must sell at least half a million copies of a game for Sony Corp.'s PlayStation 3 console to make money on the title, said President Takeo Takasu.

Graphics for the high-definition games cost about 1 billion yen ($8.6 million) to create, more than double that for Nintendo Co.'s Wii titles, Takasu said in a Tokyo interview Nov. 28.

``We have to sell at least 500,000 copies per title worldwide to make a profit on PlayStation 3 games,'' said Takasu. He said titles for the new Sony console are ``selling well.''

Shortages of the PlayStation 3 may also make it more difficult for software makers to sell enough games. Tokyo-based Sony halved shipment targets for the console this year and delayed the European release amid a dearth for some parts. The company may have missed its goal of shipping 400,000 consoles in the U.S. earlier this month, according to analysts including Jeetil Patel at Deutsche Bank Securities in San Francisco.

``Game makers may hesitate to make games for a console if its shipment is being delayed,'' said Yuuki Sakurai, who helps manage $6.02 billion at Fukoku Mutual Life Insurance Co. in Tokyo. ``Some game makers may wait until a console becomes popular because of increasing production costs.''

Tokyo-based Namco Bandai expects games for the consoles introduced this month by Sony and Nintendo and a year ago by Microsoft Corp. to account for 10 percent of software sales, or 3.15 million units, this fiscal year ending March 31, Takasu said. The company sold about 26,000 titles for Microsoft's Xbox 360 last year, when it was introduced.

Namco Bandai developed two titles, the ``Ridge Racer'' car racing series and the latest ``Gundam'' shooting game, for Sony's PlayStation 3's Japan debut on Nov. 11, and will introduce four titles for Nintendo's Wii this weekend. The Wii offers a motion- sensor controller without high-definition graphics.

http://kotaku.com/gaming/ps3/namco-ps3-games-must-sell-500k-for-profit-218215.php


man this article was dated back to November,2006.

Geez mods do something.

RR7,GUNDAM WORLD and GUNDAM MUSOU have sold around 600k in total.(cumulative worldwide)

the production costs of each of these games were not even 5 million.

RR7 is basically a beefed up port of rr6.

Gundam world is rubbish.

Gundam Musou despite being good looks a little better than the ps2 versions in terms of both gameplay and graphics.

all those games have made atleast 10 million dollars in profit for ps3.

 

an easy count 600k*65 =36+ million.

production costs =5*3=15

net profit = 36-15 =21+ million

there you go a net profit of 20 million

 


Bad analysis. There are other costs involved including marketing, distribution, retail, licensing, administrative, etc. It's more likely they took a loss after subtracting all the expenses.



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NightStalker said:

maybe it isn't all about money. maybe people have visions in mind. did you ever think about that? to a lot of people this is a form of art and not just some way to make money. 


When it comes to publishers (the people who fund your game) it is all about the money ...

Anyways, many forms of art require a financial backing in order to exist; a very common one is Theater. With the theater there are limits to how much money you can get allocated for a show which are set based on the ammount of money you can reasonably collect from the show; certainly you could spend 4 to 5 times that and get a great deal of "Artistic" benefit from it but no producer is going to fund it. Shows like Cats have massive budgets (and historically high revinues) because they can tour around the country and collect 5 to 10 times as much money per show than a local show can yet there are (easily) 10 to 100 times as many shows produced locally on a shoe string budget than there are big budget shows.



Well, this news is older than the written word, but the Movie Serenity was mentioned in this thread which automatically makes it full of awesome and win. Plus Serenity is a direct link to the Firefly series which makes this thread even MORE awesome.



NightStalker said:
HappySqurriel said:
kber81 said:

@ HappySqurriel

Sure. Many expensive movies bombed (Poseidon, Basic Instinct 2 etc.) but it works both way. The most successful movies are the most expensive (Spider Man, Pirates, Bond etc.) it doesn't mean you can't generate a huge cash without huge budget (lets say Passion of the Christ) but it's definitely easier to attract people with great setting. Good games sell. Resistance was the closest to the expectation of gamers. Heavenly Sword would be a first huge success of PS3 game.


In terms of Gross Revinue the most successful movies are usually the most expensive, in terms of return on investment successful movies usually have very modest budgets. Consider that Spiderman 3 will have to Gross over $500 Million to match the return on investment of Snakes on a Plane, over $5 Billion to match the return on investment of Good Will Hunting , or over $200 Billion to match the return on investment of the Blair Witch Project.

I'm not saying that I know what the strategy of producers is, but it seems to me that it makes more sense to create 25 movies at $10 Million a piece than a $250 Movie...


maybe it isn't all about money. maybe people have visions in mind. did you ever think about that? to a lot of people this is a form of art and not just some way to make money.

and to the OP:

this article is sooooo old. are you trying to start trouble? someone trash this thread please. I'm tired of mods not doing anything.


Try getting financing for a project that costs millions of dollars. Good luck telling the suits that's it's not about money. Might want to put some padding on your ass to prevent bruises as you're kicked out the door.



What FishyJoe mentioned about movies applies to games as well.

Craptastic movies that looked good on paper are not screened for fear that appalling reviews will kill whatever chance the movie had to recoup investment, let alone reap profits.

Craptastic games that looked good on paper are not sent to game review sites for fear that appalling reviews will kill whatever chance the game had to recoup investment, let alone reap profits.

And no matter what, money is god. Even filthy-rich billionaires like Roman Abramovich bought Chelsea and plonked hundreds of millions of dollars into the team per year not only because he wanted to own a football club; the ulterior motive was always to profit from said purchase.



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I dunno, the link is definitely old, but the discussion isn't that bad...I don't see the need to lock this topic, do you? It gives a reason to talk about development costs, does nobody want to discuss that?



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your mother said:

And no matter what, money is god. Even filthy-rich billionaires like Roman Abramovich bought Chelsea and plonked hundreds of millions of dollars into the team per year not only because he wanted to own a football club; the ulterior motive was always to profit from said purchase.


I don't think that is a relevant analogy.  Have you seen how much money Chelsea are losing per year under Abramovich's ownership?  The transfer fees are astronomical; no club could afford them without a fat cat like Abramovich footing the bill.  In this case he's not really out to make money, I think obviously; it's clear that Chelsea are his plaything and he's enjoying himself being their owner.

However, with game publishers, yes, always money is first.  These are public companies accountable to their shareholders and, thus, the bottom line.  If they make a terrible game but it makes money they are happy.



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I also dont think we should be using what ONE third party says they need to sell as a blanket benchmark for all third parties on the PS3. Thats not in any way reasonable IMO. For all we know these guys are garbage with money and have poor budget management. Unless other companies start to come forth and say that they also need to sell X amount of games to break even I'm only going to use the 500k marker for Namco Bandai games. I highly doubt they know how much other 3rd parties need to sell on PS3 to turn profit.



I don't think the financial impact is due to engine/coding coding or lack of reuse at all -- I think it's mostly from the higher-spec audiovisual expectations for HD games. It definitely takes more effort to paint a texture in high-resolution, then derive a matching bump map or normal map and/or specularity map from that texture, than it does to just paint an old-fashioned low-resolution texture. It takes more effort to model a realistically asymmetric stone archway with crevices and twists and crumbling rock than it does a simple horseshoe shape with a granite texture slapped onto it. Game production costs are going up because now everything is expected to look and sound really, really good on the high-end systems. Say what you like about Ridge Racer 7, you can bet it took a lot more resources to create its look than it did Ridge Racer (1). Even if the underlying code were exactly the same source ported to the Cell, it would have required a bigger investment to make it look like a 2006 title.