That is awesome!

Wow! Now that's some EPIC WIN right there!!!

Question, though: Why go for a 'scary' approach when promoting a family-type movie?

 More scary more people who will watch the hologram more people who make threads about it on the internet (if the Hologram was a butterfly I would not made a thread about it), more people who ask from witch movie the hologram is, more people who are interested in the movie , more people who would buy the movie?

Peter Jackson should have made a King Kong Hologram of this on the Empire building to advertise his movie :).

After all I liked what Sony did I would like to see it in my hometown too.

Nice, but it's not really a hologram. It's a hologram when image is projected onto the air, not when it's projected onto water. You can see water being sprayed beneath, not all that dis-similar to certain [light] shows around amusement parks with large bodies of water (though this is fairly rare).

That's so cool. I'd love to have been there to watch it.

I heard there is something similar to this type of display in Disney Land, but not quite as good.

lol imagine if you didnt know that was holographic.

I would personally shit my pants.