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thekitchensink said:
Wow! Now that's some EPIC WIN right there!!!

Question, though: Why go for a 'scary' approach when promoting a family-type movie?

 More scary more people who will watch the hologram more people who make threads about it on the internet (if the Hologram was a butterfly I would not made a thread about it), more people who ask from witch movie the hologram is, more people who are interested in the movie , more people who would buy the movie?

Peter Jackson should have made a King Kong Hologram of this on the Empire building to advertise his movie :).

After all I liked what Sony did I would like to see it in my hometown too.