"In color psychology, white is the blank canvas waiting to be written upon. It relates to innocence, equality and new beginnings. As a packaging color it is safe, basic, unadventurous and conservative, but a good choice where you want to create the impression of cleanliness, purity, efficiency or simplicity."

http://www.empower-yourself-with-color-psychology.com/packaging-colors.html

White seems like the ideal fit when they released Wii.

I see why they would go with black as the default ps4 color then. I do like the description of white though, seems rather poetic in nature.

I think the white looks the best, with the blue light looks really nice, that somethng i liked about the wii actually, when the disk drive lit up from wiiconnect notifications the console looked so amazing.

Out of the ones shown, this one looks best to me. 

it's like pokemon. i want them all!!!. well, except the purples.

The white and grey once look like real sci-fi kit. I'm starting to like PS4's design more and more, i think it was the aftertaste of the VHS form of the Xbox One that got me struggling with it at first. But it actually looks really nice to me now, and will also be much less noticable under your tv than the first PS3 was.

I'm feeling the same, even if I still think it could look better. I do have a much much better impression now when compared to the reveal and it is kinda small, a big surprise after the XboxOne reveal.

I like all of them except for the purple ones, it's a shame they probably weren't do any colour PS4's outside of Japan. I voted for the red one 

Yeah a really don't get that. They could atleast do a white one and maybe silver(metallic). All their other products like smartphones and laptop usually have a black and a white version.

That Darker Purple is not dark enough. Make it close to black with a hint of purple and I think it would put off a great contrast...