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ChrolloLucilfer said:

It also to do with colour psychology. Where certain colours gives a buyer subliminal messages about a products. PS4 Black for example:

"Black is the color of power, authority and control. It tends to stand out when used as a packaging color as it makes products appear heavier and more expensive and transmits a higher perceived value. Black adds a degree of mystery and intimidation on one hand and elegance and class on the other."

Oh cool, what about white?

"In color psychology, white is the blank canvas waiting to be written upon. It relates to innocence, equality and new beginnings. As a packaging color it is safe, basic, unadventurous and conservative, but a good choice where you want to create the impression of cleanliness, purity, efficiency or simplicity."

http://www.empower-yourself-with-color-psychology.com/packaging-colors.html

White seems like the ideal fit when they released Wii.