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Forums - Gaming - Take-Two CEO on used games: focus on creating compelling experiences, don't punish the consumer.

http://www.gamespot.com/news/gta-publisher-talks-next-gen-used-games-6409049

Grand Theft Auto parent publisher Take-Two Interactive has weighed in on the discussion surrounding next-generation consoles and used games.



 

Speaking today during the Cowen Technology, Media, and Telecom Conference, CEO Strauss Zelnick said if Microsoft receives a cut of used game sales--as is rumored--so should Take-Two.

"There's no question that if Microsoft has figured out a way to tax used games, then we should get paid, too. It's hard to imagine why they should and we shouldn't," Zelnick said.

Retail sources told MCV last week that retailers will be able to charge whatever they want for secondhand Xbox One games, but Microsoft and publishers will receive a cut of every transaction.

Take-Two's stance on used games, Zelnick said, is not to "whine" about missing out on revenue, but rather to focus on creating compelling experiences so gamers do not trade their titles in.

"Our view about used games has been, as opposed to whining or figuring out ways to punish the consumer for buying used games, we've figured out we better delight the consumer," Zelnick said.

"Let's push up our quality, which you've seen in our Metacritic scores, and then let's make sure to give people DLC, often free, three or four weeks out; which is the time you're at risk for them trading in their game," he added. "If you can keep the game in consumer's hands for 8 weeks, you almost don't care anymore about used game sales because it's the first 8 weeks that really nail you."

Overall, Zelnick explained that Take-Two would rather have the ability to sell new games, but isn't sour on the used game prospects for next-generation consoles just yet.

He said the company "somewhat hopeful" that the Xbox One and PlayStation 4 will allow Take-Two to participate in used game sales, though he did not provide any further details.



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The message is truly spreading.

This is fantastic! I hope everyone keeps up the great work.



iPhone = Great gaming device. Don't agree? Who cares, because you're wrong.

Currently playing:

Final Fantasy VI (iOS), Final Fantasy: Record Keeper (iOS) & Dragon Quest V (iOS)     

    

Got a retro room? Post it here!

Soul Sacrifice is doing the free DLC approach right now, pretty effective I think.



Before the PS3 everyone was nice to me :(

Chark said:
Soul Sacrifice is doing the free DLC approach right now, pretty effective I think.

Cut out small portions of the full game and then give them out for free periodically over the course of the first 8-10 weeks. Perfect way to keep your games in people's hands.

Better than making you pay, amiright?



iPhone = Great gaming device. Don't agree? Who cares, because you're wrong.

Currently playing:

Final Fantasy VI (iOS), Final Fantasy: Record Keeper (iOS) & Dragon Quest V (iOS)     

    

Got a retro room? Post it here!

Euphoria14 said:
The message is truly spreading.

This is fantastic! I hope everyone keeps up the great work.


This part (CEO Strauss Zelnick said if Microsoft receives a cut of used game sales--as is rumored--so should Take-Two.

"There's no question that if Microsoft has figured out a way to tax used games, then we should get paid, too. It's hard to imagine why they should and we shouldn't," Zelnick said.) caught my attention.

It could mean MS hasn't talked to all major publishers yet.



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So much right about what he said.



Euphoria14 said:
Chark said:
Soul Sacrifice is doing the free DLC approach right now, pretty effective I think.

Cut out small portions of the full game and then give them out for free periodically over the course of the first 8-10 weeks. Perfect way to keep your games in people's hands.

Better than making you pay, amiright?


Possible cut out, possible newly created content. They've been doing some big updates too. It is still "free" rather than to charge for it. It is a way to keep people around that's not enethical. Interesting regardless...games used to be so simple.



Before the PS3 everyone was nice to me :(

This guy knows his stuff. If game companies make great games less people will sell them; and there would be also less pirate copies to be played, because now, for them, the games will be worth of the price tag.



Chark said:
Euphoria14 said:
Chark said:
Soul Sacrifice is doing the free DLC approach right now, pretty effective I think.

Cut out small portions of the full game and then give them out for free periodically over the course of the first 8-10 weeks. Perfect way to keep your games in people's hands.

Better than making you pay, amiright?

Possible cut out, possible newly created content. They've been doing some big updates too. It is still "free" rather than to charge for it. It is a way to keep people around that's not enethical. Interesting regardless...games used to be so simple.

Bullshit! You have any idea how NOT SIMPLE it was just getting my NES cartridges to work?!

I am convinced that everyone had their own set of steps in order to get those damn things to work.

Mine went like this:

#1.) Blow into the cartidge.

#2.) Clap your hands together really hard with the cartridge in between them.

#3.) Place cartridge 3/4 or more into the NES and then SNAP it down into place.

It usually ended up working.



iPhone = Great gaming device. Don't agree? Who cares, because you're wrong.

Currently playing:

Final Fantasy VI (iOS), Final Fantasy: Record Keeper (iOS) & Dragon Quest V (iOS)     

    

Got a retro room? Post it here!

Oh man I would laugh so hard if Microsoft took all the money from used game sales and none of it went back to the publishers.

It's nice to hear these words from T2. This industry really seems to be creating a rift between gamers and publishers.