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Forums - Sales - Wii U Sales : Will Nintendo Have to Suspend Production?

Bruxel said:
nintendo has a ton of money in the bank.

if the sales continue to be super sluggish this is what will happen:
-Price cut
-Get tons of games out
-Market them like crazy
-what?
-Profit

I predict this is the 3ds experince all over again.

 

Yes, they have plenty of money. But their prestige is on the line, and Iwata has basically put his position on the line to guarentee a certain profitability. It's not as simple as just absorbing the losses.

If they issue a price cut, they'll lose a lot of face, since they publically stated there wasn't one in the forseeable future. The games are coming, but history has shown that games alone do not cause long-term sales growth. Marketing has been a disaster from the start.

 

the2real4mafol said:
this ain't going the way of the dreamcast, not with the investments they have made with Wii U when they have yet to release a Mario Kart, 3D Mario game, super smash bros or even a legend of zelda or any other key Nintendo titles

Suspending production is not the same thing as discontinuing. It'd mean they would shut down their production until their excess had been sold, then resuming. True, the Dreamcast was suspended, then discontinued, but the Gamecube was suspended, then continued. It's good business, but really bad press.

 

Otakumegane said:
They did that during Winter 2001? For the GC didn't they?

2003, I believe. Their shipment numbers for the first half of the year were, frankly, catastrophic.

 

Screamapillar said:

Nintendo knows how to run their business. As such, I don't think they're going to find themselves in a situation where they have to do something related to hardware production volume that they didn't think they'd have to do. 

In other words, they know a lot more about all the various complexities of their own hardware production and all of that than we do, and they're not going to be caught off guard. They've been doing this since the early 1980's.

 

It's happened before. They had to suspend Gamecube production (temporarily, I believe) less than two years after launch. Granted, the sales slump then was far, far worse than now, but it did happen.

 

 

 



I believe in honesty, civility, generosity, practicality, and impartiality.

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Hamister said:
First of all, we don't know Nintendo's weekly or even monthly sales estimate in terms of volumes. Perhaps their revised annual forecast actually already takes sub-30.000 weekly sales into consideration at this time of the year? It can not come as a complete surprise to the company management that sales in May could be very low, due to the current software situation.

If sub-30.000 weekly sales are within estimates, then I doubt we will see a slowdown in production. According to their forecast for this fiscal year, a re-bounce is in any case expected after the summer. Taking that into consideration, Nintendo actually needs to build stock over the summer.

However, if sub-30.000 weekly sales is much lower than revised estimates, Nintendo is in serious trouble. A temporary halt in production of Wii U's is still probably not an option. There are costly risks involved in doing so. For instance it would seriously harm relations with companies manufacturing hardware components for Wii U. It's also an easier process to just increase production from low numbers, than to start all over again from zero.

For the time being Nintendo can afford to take the risk of stockpiling Wii U's for the holiday season. Don't forget that they have a window of opportunity to turn things around before the release of PlayStation 4 and Xbox One. However unlikely such a turn around might look today, don't forget what two little games managed to do in March. With the release of Monster Hunter Tri Ultimate and Lego City Undercover in March Wii U hardware sales bounced back to quite healthy levels. Then imagine what Mario Kart U, Smash Bros U, 3D Mario, Wii Fit U and Pokémon could do to drive sales. Especially if most those games are released before Sony and Microsoft have a chance to gain momentum.

There are three main reasons for low Wii U sales:

1. Lack of AAA games
2. Uncertain market as people generally seem to have a "wait-and-see" attitude (at least until we know more about PlayStation 4 and Xbox One)
3. Lack of true support of the unique features with Wii U

None of the above is impossible to overcome. Certainly not for a company of Nintendo's magnitude.

You have a point that they may have accounted for this. However, even if that were true, and assuming that Nintendo's initial sales estimate was a sales target, they produced, at a minimum, 5.5 million units during the launch window, which means, at this moment, they have around 2 million consoles, mimimum, they haven't sold. I'd say a more realistic estimate would be 2.5 million unsold.

I would say that your estimations post-summer might be over-optimistic, but we'll just have to wait and see. However, even if they cut production down to minimum, that's only 100,000 units per month, across all of their production lines. If those lines have a capacity 8-10 times that, I doubt the production companies in question will let Nintendo tie their lines up for so little production. They may not have to stop all of them, but they'd almost certainly have to stop some of them.



I believe in honesty, civility, generosity, practicality, and impartiality.

Mario Kart Wii. Almost 35 million copies sold worldwide. Became the best selling racing game of all time.

Mario Kart 7. Revitalized public interest in the 3DS. Without this, 3DS would'nt have been a success even with a price cut.

Mario Kart U. If bundled with all Wii U SKUs with price drop this Holiday, R.I.P. XboxOne and PS4.



i REALLY think you should change the title, it smells moderation



Otakumegane said:
They did that during Winter 2001? For the GC didn't they?

Winter 2001 is when it launched, early 2003 is when they temporary ceased production



When the herd loses its way, the shepard must kill the bull that leads them astray.

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Mythmaker1 said:

 

This isn't a DOOM thread


LOL.



DieAppleDie said:
i REALLY think you should change the title, it smells moderation

In what way?

ironmanDX said:

LOL.

Hmm?



I believe in honesty, civility, generosity, practicality, and impartiality.

Mythmaker1 said:
DieAppleDie said:
i REALLY think you should change the title, it smells moderation

In what way?

ironmanDX said:

LOL.

Hmm?



i dnt know but this smells like pure flame bait

DieAppleDie said:
Mythmaker1 said:
DieAppleDie said:
i REALLY think you should change the title, it smells moderation

In what way?

 



i dnt know but this smells like pure flame bait


I'd hate to think so.  I know very little regarding the realities of hardware production, and I was wondering at what point, if such a point exists, Nintendo would have to suspend production to let demand catch up to supply.



I believe in honesty, civility, generosity, practicality, and impartiality.

Mythmaker1 said:

Yes, they have plenty of money. But their prestige is on the line, and Iwata has basically put his position on the line to guarentee a certain profitability. It's not as simple as just absorbing the losses.

If they issue a price cut, they'll lose a lot of face, since they publically stated there wasn't one in the forseeable future. The games are coming, but history has shown that games alone do not cause long-term sales growth. Marketing has been a disaster from the start.

Suspending production will only make the situation look worse. It would make consumers, publishers and stockholders very uneasy about the Wii U and possibly destroy any chance of it regaining momentum. Nintendo has something up their sleeve and I don't think they are going to suspend production until they lay everything out.