There are lots of interesting things to comment. This time is about Splatoon and Yo-Kai Watch.
Tower Records in Shibuya, stores dedicated mostly to the music industry, has dedicated the summer sales to Splatoon. They have since very big ads out-of-store to boards where you can write messages to Callie. They even have on their sections about music, just above the shelves, advertisements using Splatoon characters for their Summer Sale.
At Santy Shop, Yo-Kai Watch 3 is the main theme. Don't worry about COMG! pre-orders. It's clear that the game will have a lower opening than the past entry, but the advertisement outside the Niigata prefecture is getting bigger each day.
However, they also have used some space on shelves for Pokémon Sun and Moon, games that will be available for pre-orders the same day of the Yo-Kai Watch release.