After Electronic Arts made the tumultuous decision to promote the dealers of assault weapons with their flagship products, the company has stated that they will no longer be paying manufacturers to use their brands in their videogames. Despite the fact that EA will no longer be paying the gun manufacturers, they have said that they will be continuing to use branded guns in their games without a license.
The popular gaming company received significant criticism after they provided links on theirMedal of Honor:Warfighterpage to certain manufacturers and sellers of guns. ElectronicArts initially said that they were using the links and site to provide support and raise funds for veterans. However, due to the significant outcry, the links were taken down.
According to the spokesperson for Electronic Arts, Jeff Brown, the video game conglomerate will no longer be including licensed gun brand names in their products and games. He also stated that they will never again include links to gun stores on their websites.
Video games have often come under fire as some believe that they encourage violent behavior and anti-social tendencies among youth and others who play them often. EA and other game manufacturers have faced increased scrutiny after the December 2012 shooting in Connecticut which has caused many to reignite hot button issues including violent video games and gun control. While Vice President Biden has met with different video game companies to discuss concerns, Wayne LaPierre, the chief executive of the NRA, expressed even more contempt for the video game industry by saying that it breeds violence in its users.
Spokesman Brown said that LaPierre’s comments have largely been ignored by the public and by their customers. He stated that EA believes that LaPierre made the statement in order to change the subject from gun control.
Electronic Arts announced that they believed it is completely within their rights to depict gun brands in their games. They compared their video games to novels and other media designed to tell a story. According to EA, a book does not require permission to utilize brand names such as Colt so why should a video game company?
While gun companies have yet to file a suit against video game creators for using brand names without a license, the recent decision by Electronic Arts has raised some questions and criticism, particularly from Bell Helicopter with which EA is currently contending with a trial scheduled for June 2013.
https://www.electricavenue.net/blog/electronic-arts-states-longer-obtain-licenses-gun-brands-video-games/










