The facial expressions are very good for that actor. You can see him go from happiness (obviously) to sadness and finally the flashed of the rage that we know Kratos gives into. This will be a great game to see the monster he becomes.

I dunno. I've played God of War, and I know that I'm not a very big fan of the games(or the genre), but watching this ad somehow makes me want to buy the game anyway...

It worked on you then. I said it was innefecient in the ratio of people it will turn to how much it cost, compared to cheaper and more effective methods. I do believe that they are going for the non-GoW fan here, and it makes sense in that regard to have this commercial.

With that said, since its just one it doesnt work well. It would be best to get a 30 sec one twice during the break then this 2m one when you dont even understand what its about until kratos shows up (assuming you know him), otherwise only at the packshot. Its a waste.

Where has anyone said this is actually going air during the Superbowl?

Very emotional but I think they could have picked a better song. Ellie Goulding is good but it just didn't seem right in the video. Felt out of place.

The video is called "God of War: Ascension "From Ashes" Super Bowl 2013 Commercial" lol

It's on the Playstation channel.

And it's also been confirmed by Sony themselves:

http://www.complex.com/video-games/2013/01/the-god-of-war-ascension-super-bowl-ad-debuts-on-friday

It's only being shown on a superbowl STREAM. Last year the stream had 2.1 million viewers so...yeah...

Yeah I know lol

But Sony accordingly paid a lower cost for the spot. A spot they probably couldn't afford at all had it been a TV one. So I guess it's better than nothing.

I see what you mean. Had I never heard of GoW, I probably wouldn't have known wtf was going on, and, with them only showing it once, I'd probably forget about the whole thing by the time the game ends. Then again, how many superbowl ads are really all that effictive at attracting new consumers anyway? Sure, Coke might air two commercials, but everyone already knows what it is; and that Experia Play commercial wouldn't make any sense to a non-Android user. It almost seems like these days companies make these horrifyingly expensive(and awesome) commercials just for the hell of it.

Oh I thought that it would be aired on TV :(. That would have been major advertisement.