Kotaku

Any serious gamer who was watching the Discovery Channel's "Dual Survival" show earlier this week may have recognized the logo that appeared on a box of bullets that were briefly featured in the episode.

The box had the words "Halo-Point" on it, written in the font used for Halo, the phenomenally popular M-rated Xbox and Xbox 360 first-person shooter.

When gamer Christopher Phillips saw the show and the bullets, he was stunned.

"I am writing this whilst experiencing intense anger and frustration that this appears to be an official Halo product, and that one of my favorite video game franchises appears to be promoting ammunition sales!" he said to me in an e-mail. Later, he added, "I hope from the bottom of my heart this is not an officially sanctioned product."

The bullets are real, but they're not officially tied into the game. In fact, Microsoft seems mighty upset about them.

As of this writing, Halo-Point bullets may no longer exist.

http://kotaku.com/5973258/microsoft-cracks-down-on-unauthorized-halo+branded-bullets

Reload Chief!

i can imagine why they'd be upset with that. last thing MS needs is a media tying halo to a shooting.

"Liber" fires bullets at Master Chief. Master Chief fires back with crippling law suits.

Why do some companies have to be so fucking evil. They are selling hollow point bullets, trying to associate their product with another product that is often marketed to children, and in the process they are trying to steal another companies intellectual property. What kind of monster runs a outfit like this. Whoever it is makes the mafia look like a bunch of saints. They at least pretend to have rules.

Kotaku

Last month, the massacre at Sandy Hook Elementary school prompted new scrutiny about the link between games, guns and violence, resulting in a call in the U.S. Senate for more research on the effects of violent video games on their players as well as a front-page Christmas-day story in the New York Times that re-addressed the EA incident.

These days, the last thing that video game creators seem to want is to be linked to real violence and the gun industry.

"Microsoft does not have a licensing agreement with Liberty Ammunition, or any gun or weapons manufacturer, and the company does not have permission to use "Halo" branding on any of its products," the Microsoft representative told me. "When we discovered the unauthorized use last fall, Microsoft contacted Liberty Ammunition to demand removal of all "Halo" branding from its products and advertising, to which Liberty Ammunition agreed. Microsoft is following up again to ensure full compliance."

I received that statement last night, a few hours after I had asked Microsoft to comment. While Liberty Ammo representatives have yet to respond to me, they've clearly responded to Microsoft. They've removed imagery from their website and re-branded their signature bullets.

404: Shame not found.

Seriously? They didn't even change the typography? why not put a (fake) seal of approved product outright?

lol. i was hoping to shoot Halo way point one day. now it seem all so hollow lol.

Liberty Ammunition says "Hey Microsoft, seen our Halo Points?"

Microsoft says "We'll see you in Courtana"

Why was the complainer so offended by this? I think it's cool and I want a box. Not to shoot, but to add to my Halo collection. I'll keep shooting my regular ammo, but if I can find a box of Halo Point I'll buy it.