Kotaku
Any serious gamer who was watching the Discovery Channel's "Dual Survival" show earlier this week may have recognized the logo that appeared on a box of bullets that were briefly featured in the episode.
The box had the words "Halo-Point" on it, written in the font used for Halo, the phenomenally popular M-rated Xbox and Xbox 360 first-person shooter.
When gamer Christopher Phillips saw the show and the bullets, he was stunned.
"I am writing this whilst experiencing intense anger and frustration that this appears to be an official Halo product, and that one of my favorite video game franchises appears to be promoting ammunition sales!" he said to me in an e-mail. Later, he added, "I hope from the bottom of my heart this is not an officially sanctioned product."
The bullets are real, but they're not officially tied into the game. In fact, Microsoft seems mighty upset about them.
As of this writing, Halo-Point bullets may no longer exist.
http://kotaku.com/5973258/microsoft-cracks-down-on-unauthorized-halo+branded-bullets
