Kotaku
Last month, the massacre at Sandy Hook Elementary school prompted new scrutiny about the link between games, guns and violence, resulting in a call in the U.S. Senate for more research on the effects of violent video games on their players as well as a front-page Christmas-day story in the New York Times that re-addressed the EA incident.
These days, the last thing that video game creators seem to want is to be linked to real violence and the gun industry.
"Microsoft does not have a licensing agreement with Liberty Ammunition, or any gun or weapons manufacturer, and the company does not have permission to use "Halo" branding on any of its products," the Microsoft representative told me. "When we discovered the unauthorized use last fall, Microsoft contacted Liberty Ammunition to demand removal of all "Halo" branding from its products and advertising, to which Liberty Ammunition agreed. Microsoft is following up again to ensure full compliance."
I received that statement last night, a few hours after I had asked Microsoft to comment. While Liberty Ammo representatives have yet to respond to me, they've clearly responded to Microsoft. They've removed imagery from their website and re-branded their signature bullets.
