I'm so surprised that I need to open a new thread to share that's absolute AMAZING fact with my friends here in vgchartz.
* I'm sleepy so I used Google Translate *
Twenty years later Master System and Mega Drive sold 150k units per year in Brazil
What is the best selling videogame in Brazil: Xbox 360? PlayStation 3? Who knows PlayStation 2? Nothing like that. Even with more than two decades old, the Master System, Sega is still champion popularity in these parts. Between Master System and Mega Drive sold 150 thousand units every year.
The merits of such a long life are largely the Tectoy, not coincidentally the oldest partner of Sega outside Brazil. Since September 1989, when the Master System arrived in Brazil, and since November 1990, when the arrival of the Mega Drive, were over 45 "reissues" of consoles. Of the various possible ways.
Currently on sale in the country a portable version of the Master System, for R$ 69, and another with 132 games console and memory for R$ 169. Since the Mega Drive, also in portable version and with 20 games in memory, costs R$ 149. "No game sells more in Brazil," Spikes Stefano Arnhold, chairman of Tectoy.
Yes, the cartridge slots are gone long ago, but still follows the Tectoy paying for Sega and third parties such as Namco and Taito, royalties for the games included in the memory. "Executives who followed the path of success for Sega in Brazil, most of them are already in honorary positions," says Arnhold. "Younger hear this story and are impressed," he adds.
The secret of success
But ultimately, it will be only the affordable price is sufficient to explain the success of the old Sega consoles in Brazil? For Arnhold the justification goes further: "Parents who decide to purchase the first game of the son have a very strong emotional bond with the brand. Master System and Mega are natural choices. "
If previously the difference between 8 and 16 bits was huge - who lived those times know - today this gap is no longer perceived by the consumer. Soon, a Master System with 132 games in memory on sale for R$ 179 sounds like a cheap and long life for the parent who wants to introduce his son to the world of videogames.
"Today the aged who wins the first game has greatly diminished," said Arnhold. "It makes no sense to a PlayStation 3 or an Xbox 360 to a child of five years," says the executive. To conclude, Arnhold dismissed the possibility of relaunching some other old Sega console, like Saturn or even the late Dreamcast: "The costs of reverse engineering would be very high. It does not pay. "
In short, both the Master System and the Mega Drive still have a long life in the Brazilian market.
DATA
- 150k units sold per year between the two consoles
- Installed base: 5 million Master System; 3 million Mega Drive
- 60 million games sold (cartridges + in memory)
- 45 relaunchs (include portable version)
